A service design sprint on human-robot interaction

The Challenge

In a context of increasing pace of change and rapid development of AI powered agents, our client asked us to help them understand the emotional needs, drivers, and barriers underlying how people want to interact with robotics.

Our Approach

We completed a research sprint in Toronto to quickly uncover unique insights and get to smart testable hypotheses on our research questions. We conducted expert interviews on different aspects of the robotic experience, from voice interfaces to design. We held in-home interviews with extreme users and early adaptors of next-gen technology to understand drivers and barriers to robotic interaction

Impact

Our insights informed our client of the robotic landscape and helped them strategically position themselves for future robotic developments in the retail sector.