A research sprint to uncover future entertainment trends
This research sprint was conducted to help our client, an online entertainment database, anticipate and uncover future entertainment trends for the next 1-3 years. This was a desk-based research sprint that used a PESTLE analysis to explore emerging behaviours, trends, and provocations in the entertainment industry. With a focus on young millennials we explored categories of change and direction with illustrative signals and bottom-up pattern recognition of emerging themes.